Tuesday, August 23, 2005

Very Funny? Are you kidding me?

Well unless you have gotten sick of the angsty teens on Dawson's Creek or are upset that they don't play the Braves games anymore so you blocked TBS from your channel line up, you have seen the TBS "Very Funny" ad campaign. The "Superstation" network that brings us classic '80s movies like "Goonies" changed direction recently by getting a new look. Though this probably boosted the ratings, is anyone else annoyed with the new campaign? Situations where a boss falls into machinery or people roast marshmallows over a flaming person's head is annoying not funny. I've tried to wrap my head around why a network would rerun these ads at every commercial break but what shred of comedy these ads had are lost because they are completely worn out. Is TBS unable to sell that ad space?
Here is the real issue though, there is nothing funny about a network suggesting that it's viewers aren't capable of defining what is funny! A comedy help line? Are you kidding me? Calling a 1-800 number to verify the hilarity of a situation and needing an "official decision" undermines an individual intelligence because what one finds amusing is suppose to be unique. This is why there are so many brands of comedy and that is a reason we are NOT all the same. Defining funny is like explaining a painting. Both are forms of art and are in fact abstract. This means that the meaning you draw from it is going to be a result of an individual's thought process not a hotline. You hear or see something and you should figure out how it impacts you not how is should impact you. I once heard that talking about jazz is like dancing about architecture. Same idea with comedy. Don't let these hacks decide what is funny for you.
I am having a hard time restraining myself from throwing large heavy objects at the T.V. Watching these desperate callers or any of those ad spots with the girls from "Sex and the City" standing beside the TBS logo and forcing a laugh saying "Very Funny", is killing me. You don't see Sarah Jessica Parker with them. I would bet she didn't because she thinks its a retarded campaign too.

Though, that's just my opinion!

2 comments:

Anonymous said...

No kidding! You hit the nail right on the head. Those promos are so annoying!

Anonymous said...

This an any Old Navy commercial and you have every right to put a shoe thru the TV screen!

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